In this program, the panel discusses conventional notions of ‘closing the sale’ and challenge popular thinking about this most crucial of steps. The merits of the ‘formula’ approach versus a more instinctive, organic process are debated.
* Examines terminology and misconceptions of ‘closing’ the sale * Gaining the customer’s commitment at various stages in the sales process * Asking for the sale as opposed to the pressure-sell * Up-selling techniques
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